Communication management. Anti-crisis response

About the competence
Competence "Communication management. Anti-crisis Response" combines the key professional skills of a modern communications specialist in the framework of the industry process "Mass and internal communications Management". The competence is focused on creating an environment for professional growth in which participants demonstrate and improve their skills and which contributes to the generalization and development of communication experience in accordance with the challenges of the time to pass on to their colleagues. It was first tested at the AtomSkills 2024 championship. In 2025, it is included in the official circle of the championship.

Areas of activity of a communications specialist
The main task of a communications specialist is to create a positive image of the campaign, increase awareness and develop the employer's brand, and protect its reputation. The classic set of responsibilities includes monitoring the information agenda, finding information occasions and promoting content, organizing and maintaining activities and communication projects, interacting with the media and preparing content, and collecting analytics. Anti-crisis response is a set of measures aimed at minimizing reputational risks in the event of accidents and emergencies at nuclear facilities, as well as in the event of destructive campaigns in the information field.

Content of the competence

Team work

Competence Team

League of Professionals and Student League 1 participant + 1 expert
Work on the competence " Communication management. Anti-crisis response" - individual.
The contest task is performed by the participant individually, and the score is given to each participant personally.

Team composition

1 participant* + 1 expert

Expert team
  1. Fellow expert / Mentor
List of participants
  1. Public Relations Specialist/Student

    * Age of participants (18+).

Completing and evaluating a task

Participants complete a competitive task

Professional League: 21 hours
=
  • 4 days of 5-6 hours.
Student League: 15.5 hours
=
  • 3 days of 5-6 hours.

The results are evaluated by experts at the end of each module / competition day.
Experts are trained in C-2 verification methods and tools.

Competitive task

Composition of the competition task

Terms of reference for the module (A, B, C, D)
Terms of reference for the module (A, B, C, D)

A. Analysis of the information field on a given topic and development of a PR project (communication project)*
B. Anti-crisis response in the information field
C. Communication project "Support for the AtomSkills Championship movement"
D. Creation of a series of visual communication products with a single semantic content using AI

*Only for the League of Professionals

Source data (topic, introduction to each module)

Completing tasks on the Simula simulator (module B)

The contest task is partially secret.
The open part (task structure) is issued 1 month before the Final stage. Secret part (topics and introductions) - issued to participants 15 minutes before the corresponding module.


Structure of the competition task

  1. 25% - Information modeling
  2. 25% - Information field analysis and project development
  3. 30% - Practical work at the Championship
  4. 20% - Creating visual products using AI

Материалы для скачивания

Technical documentation
Competitive task for 2024

Evaluation

Checking the level

Each specialist is tested for the level of proficiency in two groups of knowledge and skills

Knowledge and skill groups

Professional skills of the participant

  • Explain in simple language the specifics of the technological process at a particular enterprise, including the principles of operation of a nuclear reactor
  • Ensure presence in the information field in case of emergencies at nuclear facilities in conditions of information shortage
  • Build relationships with all communication channels and target audiences
  • Possess up-to-date tools and technologies for working in the information field
  • Conduct monitoring, identify risks, develop strategies, projects, and plans, and create various types of content.

Evaluating skills

Skills are evaluated through the quality and effectiveness of work actions.

Labor action groups
  • Criterion A
    Perform monitoring and SWOT analysis. Developing a PR project
  • Criterion B
    Preparing messages, releases, posts, and video comments
  • Criterion C
    Hands-on content creation in various genres for social networks
  • Criterion D
    Creating visual products using neural networks

Ad platform rules

  1. Mandatory registration on the site
  2. Work on the site strictly according to the plan of work on the site
  3. There should be no foreign objects on the participant's desk: flash drives, notebooks, headphones, smart watches, cases, bags, etc.
  4. The following items are allowed on the participant's desk: phone, camera, wired headphones, pen, pencil, paper, water bottle.

Rules of communication on the site

Telegram-the main channel

Interaction is conducted in chats:


  • Chat 1. Members
    Participants, Chief Experts, Deputies. Main experts, curator of the Contest task development, Technical expert
  • Chat 2. Experts
    Experts, Chief Experts, Deputy. Chief Experts
Rules of communication in Telegram
  • Member's profile:
    Photo, surname, first name (in Russian)
  • Questions and comments in the correct form
  • Compliance with the corporate culture and code of ethics

Site operation plan

  • The site's work plan is published, indicating the time and location
  • The plan contains all the important information for Experts and Participants
  • We start and finish on time, "Seven don't wait for one" is our principle

Participant's workplace

  • The participant's workplace is equipped in accordance with the infrastructure sheet.
  • Each participant is provided with Internet access to complete competitive tasks
  • A description of the workplace composition, the participant's Toolbox, and its contents are described in the Volume.

Ваш эксперт

Brednikova Olga
Chief Expert

@OBrednikova