Graphic design

The Graphic Design competence is aimed at creating a professional growth environment where participants demonstrate and improve their skills in creating graphic design products.
Competency competitions include testing skills in interactive design, corporate and information design, as well as packaging design, digital design, and the ability to interact with AI.
Participants need to develop and present interactive and digital design products in addition to traditional printed design layouts, taking into account the requirements of modern technologies and consumer requests.

Content of the competence

Team work

Competence Team

Work on the competence " Graphic design – - Individual

Team composition

1 participant + 1 expert mentor

Completing and evaluating a task

20 hours
=
  • Module A — 4 hours.
  • Module B — 6 hours.
  • Module C — 6 hours.
  • Module D — 4 hours.

The results are evaluated after each working day of the corresponding module. Modules are executed sequentially from A to D
Experts are trained in verification methods and tools, and study the specifics of their work

Competitive task

Structure of the competition task

The contest task consists of 4 independent modules:

Module A.
Module A.

Corporate identity and brandbook products/ Corporate design

Module B.
Module B.

Advertising and digital design

Module C.
Module C.

Information design

Module D.
Module D.

Packaging

A separate set of documentation is issued for each module, which includes::

  • Brief from the customer, description of the product and company for which the design solution is being created
  • Description of the required output file formats, a list of technical restrictions required to complete the application task (photos, logo sources, mockups, etc.)

Materials to download

Technical documentation
Competitive task for 2024

Evaluation

Checking the level

Each specialist is checked for proficiency in all sections of the skill registry

Knowledge and skill groups

Skills that the participant must have and will be evaluated:

  • Organization of work and management
  • Communication and interpersonal relationships
  • Problem solving
  • Innovation, creativity and design
  • Technical aspects of design development and conclusion

Evaluating skills

Skills are evaluated through the quality and effectiveness of work actions.

Labor action groups
  • Criterion A
    Creative process
  • Criterion B
    Final project
  • Criterion C
    Software and hardware support
  • Criterion D
    Visual presentation skills
  • Criterion E
    Knowledge of prepress preparation
  • Criterion F
    Saving and file formats
  • Criterion G
    Integration into digital media

Ad platform rules

  1. Mandatory registration on the site
  2. Work on the site strictly according to the plan of work on the site
  3. There should be no foreign objects on the participant's desk: flash drives, notebooks, headphones, smart watches, cases, bags, etc.
  4. The following items are allowed on the participant's table: a fountain pen, pencil, paper, medicines, and eating at lunchtime.

Rules of communication on the site

Telegram-the main channel

Interaction is conducted in chats:


  • Chat 1. Members
    Participants, Chief Experts, Deputies. Main experts, curator of the Contest task development, Technical expert
  • Chat 2. Experts
    Experts, Chief Experts, Deputy. Chief Experts
Rules of communication on the site
  • Participants can ask a question while completing the task. At this point, the main expert must approach the participant, as well as two expert mentors from other participants
  • Each question is asked publicly – the answer is also public
  • The answers may not reveal the specifics of the task solution or directly indicate the participant's mistakes. The answer is allowed in general terms for clarity
  • Participants are not allowed to talk to other participants or experts during the task.
  • Any interaction is possible only in the presence of several ad platform experts

Site operation plan

  • The site's work plan is published, indicating the time and location
  • The plan contains all the important information for Experts and Participants
  • We start and finish on time, "Seven don't wait for one" is our principle

Participant's workplace

  • The participant's workplace is equipped in accordance with the infrastructure sheet.
  • A description of the workplace structure, the toolbox, and its contents is described in the volume.

Data formats, BY default

Format for providing source data and results Software for completing competitive tasks* Tools for checking summary digital information models
Docx, PDF, JPEG, PNG, ai, txt, eps, cdr, indd Adobe software package: Photoshop, Illustrator, After Effects, InDesign, Acrobat Pro, Figma or similar Participants are allowed to use analogs of vector and raster editors, provided that the software was announced to the organizers at least 2 months before the start of the championship.
*the software must ensure that the tasks set out in the competition task are completed and meet the requirements described in the technical description of the Competence

STRICTLY PROHIBITED BY THE RULES

  1. During the competition days from C1 to C3, bring to the workplace and/or remove from the workplace any information in electronic, printed or handwritten form
  2. Use communication tools on the site: smartphones, tablets, etc.
  3. Perform attempts and / or data transfers from on-site and off-site workstations by any means other than those permitted by the Contest Task
  4. During the contest task, communicate with anyone without the permission of the Chief Expert, except for the members of your team

Your Expert

Maslova Darya Sergeevna
Chief Expert of the Graphic Design competence

+7 904 901 60 90
kinrikson@yandex.ru